Hostelworld Group Job Role - Sachin Siddharth

Derived insights from web analytics to improve customer experience and ultimately, grow conversion.
Created user journey datasets using the data available from Google Analytics, Firebase, Segment, Simon Data etc.
Created insights and reporting on user journeys, user behaviours, and long-term trends in the conversion to identity opportunities to optimise various stages of the funnel
Analysed the results of experiments to determine what should launch or not. Learned from and iterate on those experiments by identifying additional opportunities to drive growth
Kept the company up to date on overall
user analytics metrics through dashboards and regular team updates.
Collaborated with stakeholders across the organisation to establish the highest business priorities and opportunities by measuring expected reach and impact.
Collaborated and shared learnings with wider analytics team to ensure consistent analytics standards and rigour is applied to in all use cases.