Derived insights from web analytics to improve customer experience and ultimately, grow conversion. Created insights and reporting on user journeys, user behaviours, and long-term trends in the conversion to identity opportunities to optimise various stages of the funnel. Click here to know more.
Sachin Siddharth
Digital Marketing Analyst
Digital Data Analyst
Marketing Data Analyst
About Me
Hello, I am Sachin Siddharth.
I am a detail-oriented, motivated, and data-driven marketing analyst with 5+ years of experience in website analysis, marketing data analysis, campaign performance analysis, Customer data analysis, market research, competitive analysis and understanding customer behaviour.
- Age 26
- Location Waterford, Ireland
- Gender Male
- Email contact@sachinsiddharth.com
Experience
May 2022 - Present
Product Data Analyst
Hostelworld Group (Dublin, Ireland)
Jan 2021 - Mar 2022
Digital Data Analyst
Heaventree Marketing and Design (Galway, Ireland)
Lead the marketing team in collecting insights from website and campaign data analysis in order to improve performance. Also responsible for building marketing dashboards and KPI reports. Click here to know more.
June 2019 - May 2020
Digital Marketing Analyst
Mammal Digital (Chennai, India)
Planned data-driven PPC and SMM campaigns, analysed the campaigns for insights and tweaked on frequent basis to improve results. Click here to know more.
Education
Sep 2020 - July 2021
Masters of Science in Business Analytics
National University of Ireland, Galway
Aug 2015 - May 2019
Bachelors of Engineering in Electronics and Communications
Sri Venkateswara college of Engineering
Skills
Coding
-
SQL80%
-
C#75%
-
Python70%
-
R70%
BI Tools
-
Tableau
-
Google Data Studio
-
IBM SPSS
-
Octoboard
Coding
-
SQL80%
-
C#75%
-
Python70%
-
R70%
BI Tools
-
Tableau
-
Google Data Studio
-
IBM SPSS
-
Octoboard
Marketing Tools
-
Google Analytics
-
Google Ads
-
Facebook Ads Manager
-
Mailchimp
-
WordPress
-
SEMrush
-
Salesforce
Productivity
-
Windows OS
-
Mac OS
-
Microsoft Office
-
Advanced Excel
-
Google Docs
-
Google Sheets
-
Google Slides
Personal
-
Team Player
-
Analytic Problem-Solving
-
Effective Communication
-
Critical Thinking
-
Industry Knowledge
-
Time Management
-
Open to learn new technologies
Marketing Tools
-
Google Analytics
-
Google Ads
-
Facebook Ads Manager
-
Mailchimp
-
WordPress
-
SEMrush
-
Salesforce
Productivity
-
Windows OS
-
Mac OS
-
Microsoft Office
-
Advanced Excel
-
Google Docs
-
Google Sheets
-
Google Slides
Personal
-
Team Player
-
Analytic Problem-Solving
-
Effective Communication
-
Critical Thinking
-
Industry Knowledge
-
Time Management
-
Open to learn new technologies
Projects
2021
INTELLIGENT STREET LIGHTING SYSTEM : DATA COLLECTION AND ANALYSIS USING AI AND ML
Masters Thesis
- Industry project with Vidrona, a precision predictive analysis company in the UK.
- Worked with real time street light image data provided by the company using Python to extract streetlight code from the images.
- Analysed and visualized the necessary metrics using Tableau which can be used for street light automation and electricity savings.
2021
MOVIE RECOMMENDATION SYSTEM BASED ON CONTENT AND COLLABORATIVE FILTERING
Python Project
- Programming Language: Python. Libraries used: Matplotlib, Pandas, NumPy and Scikit-learn.
- Developed recommendation engine using Content and Collaborative filtering.
2020
IMPACTS OF BREXIT ON IRISH DAIRY SECTOR: A TABLEAU DATA VISUALIZATION ANALYSIS
Tableau Project
- Visualization Tool: Tableau desktop. Impacts of UK Brexit from the European Union to the Irish dairy sector.
- Plotted all types of charts and created multiple interactive dashboards to formulate the user story.
Certifications
SAP BW/4HANA – Dataflow and Business Objects Reporting
Brandenburg University of Applied Sciences
Advanced Google Analytics Certification
Google
Marketing Customer Analytics, Segmentation and Targeting Certification
Udemy
Data Science Online Training Certification
Internshala
Digital Marketing Online Training Certification
Internshala
Roles
2020 - 2021
WEB MASTER - INDIAN SOCIETY, NUIG
- Elected for the web master role in the Indian Society, NUIG. Responsibilities included event planning, conducting online events, attending society meetings, etc.
- Achieved PRESIDENTIAL AWARD FOR VOLUNTEERING from NUIG
2016 - 2017
CLASS REPRESENTATIVE - SVCE
- Elected as class representative during my second year in bachelor degree. Responsibilities involved serving a bridge between students and professors and attending meetings.
ENTREPRENEURSHIP
2020
SLIDES MADE EASY
Initiated a Digital Product Business during COVID-19 lockdown
Link – https://slidesmadeeasy.com
- Designed visually stunning and compelling slide templates across 36 categories for all business presentation needs
- Designed and developed a SEO Friendly multi-page E-Commerce website to drive engagement and sales
- Planned and executed strategic social media marketing campaigns which drove 50% ROI in the first month of the business
- I started this business to buy a flagship phone for myself, and I was able to do so after only two months of sales
SKILLS
Digital Data Analysis
Experienced in analysing and interpreting data from various tools that track traffic, engagement, leads, conversions, and other important metrics to identify worthwhile insights to improve the campaign's performance and make necessary changes to the website/apps to improve the customer journey and help meet the goals.
Digital Campaign Planning
Experienced in planning, implementing, and tweaking search, display, YouTube, shopping, and social media marketing campaigns for both B2C and B2B, including budgeting, target audience planning, ad set segregation, and tailored content management, with campaign end goal as product sales, lead generation, etc.
Digital Dashboard Building
Experienced in creating simple, interactive, and user-friendly marketing dashboards with a focus on expressing information in a straightforward manner through effective data visualisations that allow users to extract actionable insights on their marketing spends, customer journeys, website performance, campaign performance, social media, etc, detect patterns and discover chances for advancement.
Digital Analytic Tools
Experienced in utilising different digital analytic tools to track, monitor, and analyse the website, customer, and campaign data in order to get insights into how to optimise website performance, campaign performance, and customer journey in order to enhance total conversions (sales, leads, reach, etc). Also, experienced in creating dashboards using BI tools link Tableau, Octoboard, etc.
Get in Touch
- Address Mary Street, Waterford, Ireland
- Email contact@sachinsiddharth.com
- Phone +353 894516967