Heaventree Job Role - Sachin Siddharth

Conducted detailed competitor analysis for clients, analysed their ranking keywords, business model, marketing/sales strategies in order to gain a thorough understanding of the competition and determine the best strategy for the client to position itself within the market.
Assessed consumer’s online activity and offered insights and ideas for improving the visitor experience and campaign performance. Achieved 15% increase in conversion rate, 20% increase in website rank in SERP and 20% increase in monthly website traffic
Conducted A/B and multivariate testing on web pages and marketing campaigns, analysed user behaviour using mouse tracking and funnels, derived insights from the results and provided recommendations
Used Clickup for project management, to Plan, structure, track, and manage all the tasks for all the clients. Created multiple lists and templates for SEO and Marketing projects to make it easier for the entire team to understand
Tracked and forecasted marketing trends, thoroughly examined the data gathered to acquire specific insights, and was utilized to fine-tune marketing strategy
Used SQL queries in Salesforce marketing cloud (query studio) to query and analyse the subscribers data to prepare a target audience set for new campaigns and reports
Developed marketing dashboards for clients (using Tableau, Octoboard, and Oviond) that measured all of the key metrics of their marketing campaigns (SEO, SEM, Social Media (organic and paid), Google Business, Email, and WooCommerce), analysed the dashboards for learnings, held monthly calls with clients to communicate the learnings and discuss upcoming marketing plans
Evaluated the performance of Google and Facebook marketing campaigns and tweaked them as frequently as needed to boost CTR and lower CPA
Managed all social media activity for clients (content calendar, getting approval from clients and post scheduling)
Created targeted Google and Facebook Ad campaigns and monitored web traffic with Google Analytics