Experienced in analysing and interpreting data from various tools that track traffic, engagement, leads, conversions, and other important metrics to identify worthwhile insights to improve the campaign's performance and make necessary changes to the website/apps to improve the customer journey and help meet the goals.

Also, experienced in creating dashboards to analyse campaign data in conjunction with website data to uncover key insights about target audiences, budgeting, targeted messaging, and other topics in order to improve the current campaign as well as plan for future campaigns.