Experienced in creating simple, interactive, and user-friendly marketing dashboards with a focus on expressing information in a straightforward manner through effective data visualisations that allow users to extract actionable insights on their marketing spends, customer journeys, website performance, campaign performance, social media, etc, detect patterns and discover chances for advancement.

Also, experienced in building website level and campaign level dashboards. Website level dashboards are used to measure and monitor website performance and customer journeys from a variety of sources in order to get insights for website enhancements. Campaign level dashboards are used to manage and monitor customer interaction campaign data by region and demographic for deeper campaign analysis, allowing us to obtain insights into budget segmentation, target audience selection, and tailored messaging for future campaigns.