Experienced in planning, implementing, and tweaking search, display, YouTube, shopping, and social media (Facebook, Instagram, Twitter, LinkedIn, Pinterest) marketing campaigns for both B2C and B2B, including budgeting, target audience planning, ad set segregation, and tailored content management, with campaign end goal as product sales, lead generation, brand awareness, reach, and shop visits.

Also, experienced with leveraging data analysis and market research to plan and fine-tune marketing campaigns. Expertise in market research, trend analysis, and detailed analysis of historical metrics utilising different tools (Excel, SQL, Tableau, Native analytics) to determine target audience buckets (personas), budget segregation, and customised content management during the planning stage. 

On the campaign running stage, expertise in deep analysis of campaign data using native analytics, customer interaction data, website metrics, and marketing dashboards to evaluate campaign performance and gain insights that can be used to tweak the campaign on a regular basis, resulting in increased CTR, conversions with lower CPC and CPA.