Experienced in utilising different digital analytic tools to track, monitor, and analyse the website, customer, and campaign data in order to get insights into how to optimise website performance, campaign performance, and customer journey in order to enhance total conversions (sales, leads, reach, etc).

Also, experienced in creating dashboards using BI tools link Tableau, Google Data Studio and Octoboard to analyse campaign data in conjunction with website data to uncover key insights about target audiences, budgeting, targeted messaging, and other topics in order to improve the current campaign as well as plan for future campaigns.