Mammal Digital Responsibilities

Planned, executed and managed PPC campaigns in Google Ads and Facebook Ads for the company and clients.
Performed frequent tweaks to the campaigns with respect to location, demographic and interest targeting which led to increase in the overall ROI.
Utilized Google analytics to create monthly marketing performance reports to make better business decisions for the company and clients.
Maintained good client relationships by conducting weekly and monthly calls with clients for discussing reports and marketing plans keeping them updated about the outcomes and strategy
Crafted various business pitches for new client acquisition and collaborated closely with the Business Head throughout the client onboarding process.
Researched market trends for client business and used these insights to optimise the campaign specs and budgets
Participated in regular brainstorming sessions with the team to discuss marketing and growth strategies for the company and clients.
Conducted on page SEO and off page SEO for clients - solved technical issues on the website, wrote website SEO content, blog articles and prepared monthly newsletters, landing page creation for campaign purposes, link building, among other things.